Sleep Number, an official sponsor of the NFL, approached GOAT Farm Media to produce a digital-series surrounding the 2022 NFL Draft. GFM took Sleep Number’s vision to life by identifying and securing 5 elite NFL prospects with compelling stories, along with leading all production and logistic coordination.

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The 6-Episode series was filmed in various locations nationally including; Los Angeles, Pennsylvania, Mississippi, San Diego, and Las Vegas. Due to the fast-pace timing of the NFL Draft process, the series had an expedited post-production timeline, in which GFM successfully delivered the full 6-Episodes in less than two weeks of post-production time.

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In addition to the 6-Episode series, GFM delivered various promotional assets that were distributed across multiple television networks, including Sleep Number's national NFL Draft commercial campaign and various media assets distributed across digital & social platforms.