Sleep Number, an official sponsor of the NFL, approached GOAT Farm Media to produce a digital-series following the journey of five NFL prospects. GFM took Sleep Number’s vision to life by identifying and securing talent with compelling back stories, along with leading all production and logistic coordination.
The project included six episodes, with film locations in Los Angeles, San Diego, Mississippi, and Las Vegas. Due to the fast-pace timing of the NFL Draft process, these episodes needed to be turned around quickly, in which GFM successfully delivered six full-episodes in less than two weeks of editing time.
In addition to the six episodes, GFM delivered various promotional assets that were distributed across multiple television networks and social media platforms.